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Privacy Policy

Effective date: November 3, 2026

This Privacy Policy explains how Trades Mosaic LLC ("Trades Mosaic," "we," "us" or "our") collects, uses, shares and protects personal information when you visit www.tradesmosaic.com (the "Site"), fill out one of our forms, or get in touch with us.

The short version:

  • We collect the information you choose to send us through our forms, plus standard technical information from your browser.
  • We use it to respond to you, talk with business owners about a possible sale, review SkillBridge applications, run and protect the Site, and measure and improve our advertising.
  • We do not sell personal information for money. We do use analytics and advertising tools, and you can opt out of targeted advertising at any time.
  • You can ask to see, correct or delete your information by emailing info@tradesmosaic.com.

Your use of the Site is also governed by our Terms and Conditions.

Who we are

Trades Mosaic LLC is a privately held, operator-led company that acquires and operates trades and infrastructure businesses in Virginia, Maryland, Washington DC and Florida. Our focus includes HVAC, plumbing, electrical, facility services, building automation and energy systems, and mechanical services for government and security-sensitive facilities. We are not a fund. Our offices are at 5680 King Centre Drive, Suite 600, Alexandria, VA 22315.

Trades Mosaic is responsible for the personal information collected through the Site.

Our operating companies

Our operating companies include Tim Whistler Plumbing (Tessera TWP LLC), Fresh Air Heating, Cooling & Indoor Air Quality (Fresh Air LLC), First Aid Air Conditioning and Strategic Heating & Air. Each has its own website and its own privacy policy, which apply when you use that company's website or services.

This Privacy Policy covers only www.tradesmosaic.com, not our operating companies' websites or other websites we link to. If you and Trades Mosaic sign a nondisclosure agreement (NDA) or another agreement, information exchanged under it is also governed by that agreement.

Information we collect

Information you give us

We collect the information you choose to provide, including through these forms:

  • Seller Lead Form. Your name, the best way to reach you (phone or email) and your primary trade. We also record the page of the Site you sent the form from.
  • Contact form. Business contact details (such as your name, email, phone number, company name and website), business profile details (such as your company's approximate annual revenue and primary trade) and your message.
  • DoW SkillBridge application form. DoW SkillBridge is a program of the U.S. Department of War (formerly the Department of Defense) that lets transitioning service members train with civilian employers during their last months of service. The application asks for your contact details and details about your military transition, such as your branch of service, expected separation date, nearby installation and the trade you are interested in.

We also collect what you share when you email, call or text us, or speak with us in person.

Please do not send sensitive information through the Site. Our forms do not ask for, and you should not include, Social Security numbers, financial account numbers, medical or disability information, or similar sensitive details. If a host company needs more information later in the SkillBridge process, it will ask you for it directly.

Information about your business

If you own a business, you may tell us about it, such as its trade, size, location or general financial picture. We handle inquiries about selling a business confidentially.

We exchange detailed financial information, such as financial statements, tax returns or customer lists, only after both sides sign a mutual NDA. Please do not send that kind of information through the Site, and please avoid including personal information about your employees or customers in your message.

Information collected automatically

When you visit the Site, we and our service providers automatically collect certain information from your browser or device, including:

  • Device and browser information, such as browser type, operating system, device type, screen size and language settings
  • Your IP address and the approximate location derived from it, such as city, region or country
  • Pages you view, how long you stay, links you click, and the website or ad that referred you to the Site, including campaign tags and ad click identifiers
  • Cookie identifiers, pixel identifiers and similar online identifiers
  • Events, such as a form being submitted

We set up our analytics so that the contents of our forms, such as your name and contact details, are not sent to Google Analytics.

Information from other sources

  • People who refer you to us, such as a business broker, adviser or colleague
  • Our operating companies, for example if you contact one of them about selling a business or about SkillBridge
  • Publicly available sources, such as business registries, licensing records, company websites and professional networking profiles
  • Advertising and analytics providers, which give us reports about how our ads and the Site perform

How we use information

  • To respond to you. Answer questions, follow up by email, phone or text about your inquiry, and schedule conversations.
  • To evaluate business opportunities. Assess whether a business could be a fit, hold confidential conversations with owners and, under an NDA, carry out due diligence for a potential transaction.
  • To process SkillBridge applications. Send your application to the host company running the program you applied for, review your fit, schedule interviews and coordinate next steps.
  • To send emails. Send messages about your inquiry, automated follow-up sequences and occasional updates about Trades Mosaic. You can unsubscribe from marketing emails at any time.
  • To run and protect the Site. Host the Site, deliver form submissions, keep out spam and bots, and detect and prevent fraud or misuse.
  • To understand and improve the Site. See which pages are useful, how people find us and where we can do better.
  • To advertise. Measure how our ads perform, show ads to people who have visited the Site, and reach people similar to those who have contacted us.
  • To meet legal obligations and protect our rights. Comply with the law, respond to lawful requests, keep records and enforce our Terms and Conditions.

We may also use information for other purposes we describe when we collect it, or with your consent.

We do not make decisions about you based solely on automated processing that have legal or similarly significant effects. People, not algorithms, review seller inquiries and SkillBridge applications.

Legal bases for visitors outside the United States

If you are in the United Kingdom, the European Economic Area or another place whose laws require a legal basis for processing personal information, we rely on:

  • Legitimate interests in responding to inquiries, running and protecting the Site, evaluating business opportunities, recruiting for SkillBridge programs and marketing to business contacts, balanced against your rights
  • Steps you ask us to take before entering into a contract with you
  • Consent for non-essential cookies, advertising technologies and marketing texts, where the law requires it. You can withdraw consent at any time.
  • Legal obligations that apply to us

Emails, calls and texts

Email. We use an email delivery and marketing platform to send emails about your inquiry, automated follow-up sequences and occasional updates. Every marketing email includes an unsubscribe link and our mailing address. We process unsubscribe requests within 10 business days. After you unsubscribe, we may still send messages directly related to an inquiry or transaction you have with us.

Calls and texts. If you give us a phone number, we may call or text you about your inquiry or application. We will not send you marketing texts unless you separately agree to receive them.

To stop texts, reply STOP (or a similar word such as QUIT, END, CANCEL or UNSUBSCRIBE). You may receive one message confirming your request. Reply HELP for help, or contact us. Message and data rates may apply, and message frequency varies.

We do not share mobile phone numbers or text messaging consent with third parties or affiliates for their own marketing purposes.

How we share information

We share personal information only as described here:

  • Service providers. Companies that help us run the Site and our business, including Webflow (website hosting and forms), Cloudflare (Turnstile bot protection on our forms), Google (analytics and advertising), Meta (advertising), Make at make.com (automation that routes form submissions to our email, customer relationship management system and spreadsheets), our email delivery and marketing platform, and providers of IT, phone, text messaging and file storage services.
  • Advertising and analytics partners. Google and Meta receive information through their tags and pixels on the Site. They may also use that information for their own purposes, such as improving their advertising systems, under their own privacy policies. Google explains this in how Google uses information from sites that use its services.
  • Our operating companies. We may share an inquiry with the operating company best suited to respond. SkillBridge applications go to the host company running the program you applied for, either Fresh Air LLC or Tessera TWP LLC, which uses them to review your application and manage the program.
  • SkillBridge program administration. If you are accepted into a SkillBridge program, the host company may share limited information with your command, your installation's transition office or DoW SkillBridge program officials as needed to approve and administer your participation.
  • Professional advisers. Lawyers, accountants, auditors, insurers, transaction advisers and, for a specific transaction, financing sources, who are bound by confidentiality obligations.
  • Legal and safety reasons. Government authorities, courts or others when we believe disclosure is required by law or legal process, or needed to protect the rights, property or safety of Trades Mosaic, our operating companies, Site users or others.
  • Business transfers. A buyer, successor or financing party in connection with a merger, acquisition, financing, reorganization, sale of assets or similar event, subject to confidentiality protections.
  • With your consent or at your direction.

We may also share aggregated or de-identified information that cannot reasonably be used to identify you. We will not try to re-identify it.

Cookies, pixels and similar technologies

Cookies are small text files stored by your browser. Pixels (or tags) are small pieces of code that tell a provider when a page loads or an action happens. The technologies we and our providers use on the Site fall into these types:

  • Strictly necessary. Needed for the Site to load, work and stay secure. You can block them in your browser, but parts of the Site may not work.
  • Security and bot protection. Cloudflare Turnstile checks form submissions using limited technical signals from your browser and device to tell people from automated bots.
  • Analytics. Google Analytics 4 (for example, cookies named _ga and _ga_ followed by an ID) counts visits, shows how people find and use the Site, and records events such as form submissions. We may use Google Tag Manager to manage these tags.
  • Advertising. The Meta Pixel (for example, the _fbp cookie) and, if we use Google Ads, Google's advertising tags (for example, the _gcl_au cookie) help us measure which ads lead to inquiries, show our ads to people who have visited the Site (retargeting), build audiences of similar people and limit how often you see the same ad.
  • Preferences. Remember choices you make, such as your cookie consent settings, where we offer them.

Server-side measurement and customer lists

We may use the Meta Conversions API, which sends information about actions on the Site, such as a form submission, from our systems to Meta instead of from your browser. This information may include hashed contact details. Because it can work even when your browser blocks pixels, we also accept opt-outs by email.

We may also upload lists of contact information, such as the email addresses or phone numbers of people who have contacted us, to Google (Customer Match) and Meta (Custom Audiences). The information is hashed, meaning converted into a coded string, before it is uploaded. The platforms use it to match people who have accounts with them, so we can show relevant ads, avoid advertising to people we are already talking with, or measure results.

We do not send the contents of SkillBridge applications to advertising or analytics providers, and we do not upload SkillBridge applicants' contact details to advertising platforms.

Your cookie and advertising choices

  • Browser settings. Most browsers let you block or delete cookies. Blocking all cookies may affect how the Site works.
  • Google Analytics. Install the Google Analytics opt-out browser add-on.
  • Google ads. Manage ad personalization in Google My Ad Center.
  • Meta ads. Manage your Meta ad preferences for Facebook and Instagram.
  • Industry opt-out tools. Use the Network Advertising Initiative opt-out page or the Digital Advertising Alliance WebChoices tool to opt out of interest-based advertising from participating companies.
  • Ask us. Email us to opt out, including of list-based and server-side sharing, as described below.

Browser-based choices apply only to the browser and device you use, and clearing your cookies may undo them. Opting out does not mean fewer ads, only less tailored ones.

Where the law requires it, such as for visitors in the European Economic Area or the United Kingdom, we ask for your consent before using non-essential cookies and advertising technologies.

Do Not Track and Global Privacy Control

Do Not Track. Some browsers send a "Do Not Track" signal. Because there is no common standard for responding to it, the Site does not change its behavior when it receives one.

Global Privacy Control. We honor Global Privacy Control (GPC) signals. When we detect a GPC signal, we treat it as a request to opt out of targeted advertising and of any "sale" or "sharing" of personal information for that browser or device. If you have also given us your contact details and we can reasonably connect them to that browser, we apply your opt-out to them too.

Targeted advertising and your right to opt out

We do not sell personal information for money. However, some state privacy laws define "sale," "sharing" or "targeted advertising" broadly enough to cover the advertising tools described above. Under those definitions, we may disclose these categories of personal information to advertising platforms such as Google and Meta:

  • Online identifiers, such as cookie and pixel IDs, IP address and hashed email addresses or phone numbers
  • Internet activity, such as pages viewed and actions taken on the Site
  • Approximate location derived from your IP address
  • Inferences, such as membership in an audience of people interested in selling a trades business

You can opt out at any time, wherever you live in the United States:

  • Email info@tradesmosaic.com with "Opt out" in the subject line, or call 1-866-933-4948. Include the email address or phone number you have used with us so we can apply your choice to list-based and server-side sharing.
  • Turn on Global Privacy Control in your browser.
  • Use the browser and ad-platform controls listed above.

We act on opt-out requests as soon as we can, and no later than 15 business days after we receive them. You do not need to verify your identity to opt out.

We do not knowingly sell, or use for targeted advertising, the personal information of anyone under 18.

How long we keep information

We keep personal information only as long as we reasonably need it for the purposes in this policy, including to meet legal, tax, accounting and recordkeeping obligations. It depends on the type of information:

  • Seller and business inquiries. While we are in contact, and afterward for as long as a future conversation is reasonably likely, since many owners plan a sale over several years. You can ask us to delete your information at any time.
  • Transaction information. As required by the NDA or transaction agreements that apply, plus any period the law requires.
  • SkillBridge applications. As long as needed to review applications and administer the program, and to meet recordkeeping rules that apply to applicants and hiring.
  • Marketing email lists. Until you unsubscribe. We keep a minimal record of your unsubscribe so we do not email you again.
  • Analytics data. Google Analytics event-level data is kept for no longer than 14 months. Aggregated reports that do not identify you may be kept longer.
  • Copies of form submissions. We periodically delete form submissions stored in Webflow and Make once they have been delivered to our own systems.

When we no longer need personal information, we delete or de-identify it.

How we protect information

We use reasonable administrative, technical and physical safeguards designed to protect personal information. These include encrypted (HTTPS) connections to the Site, bot protection on our forms, and limiting access to the people and providers who need the information to do their jobs.

No website, email or storage system is completely secure, so we cannot guarantee security. Please do not send sensitive information through the Site or by email. If you think your interaction with us is no longer secure, contact us right away.

Children's privacy

The Site is not directed to anyone under 16, and we do not knowingly collect personal information from anyone under 16. SkillBridge programs are open only to service members. If you believe a child under 16 has given us personal information, contact us and we will delete it.

Your privacy rights in the United States

Several states give their residents rights over their personal information, including Virginia (the Virginia Consumer Data Protection Act, or VCDPA), Maryland (the Maryland Online Data Privacy Act, or MODPA), Florida (the Florida Digital Bill of Rights) and California (the California Consumer Privacy Act, as amended by the California Privacy Rights Act, or CCPA/CPRA).

Whether a particular law applies to us depends on factors such as our size and how much personal information we process. Some of these laws also do not cover information about people acting in a business or employment role. Rather than sort people by state or role, we offer the following rights to all U.S. residents, subject to the exceptions the law allows:

  • Access. Confirm whether we process your personal information and get access to it, including the categories we collect, where it came from, why we use it and the categories of third parties we share it with.
  • Correction. Ask us to correct inaccurate personal information.
  • Deletion. Ask us to delete personal information we hold about you.
  • Portability. Get a copy of your personal information in a portable, readily usable format.
  • Opt out. Opt out of targeted advertising, the "sale" of personal information, and the "sharing" of personal information for cross-context behavioral advertising. We do not engage in profiling that produces legal or similarly significant effects, or use sensitive personal information in ways that create a right to limit it.
  • Appeal. Appeal our decision if we decline to act on your request.

In some cases we may keep information despite a deletion request, for example to complete a transaction, meet a legal obligation, keep a record of your opt-out, or protect against fraud or security incidents. If we do, we will tell you why.

How to submit a request

  • Email info@tradesmosaic.com with "Privacy Request" in the subject line. Tell us which right you want to exercise and your state of residence.
  • Call 1-866-933-4948.
  • Write to us at the mailing address in "Contact us" below.

Requests are free. If requests are clearly unfounded, excessive or repetitive, we may charge a reasonable fee or decline, as the law allows, and we will explain why.

How we verify requests

To protect your information, we need to confirm that a request comes from you. We match the details you give us, such as your name, email address and phone number, against the information we hold, and we may contact you at an email address or phone number on file to confirm. Requests for specific pieces of information, or for deletion, may require more matching details.

We will not ask for your Social Security number, and we use the information you give us for verification only for that purpose. Opt-out requests do not require verification.

We will confirm that we received your request within 10 business days and respond within 45 calendar days. If we need more time, we may extend that by up to another 45 days and will let you know.

Authorized agents

You may use an authorized agent to submit a request for you. We will ask the agent for proof that you gave signed, written permission, or for a valid power of attorney. We may also ask you to verify your identity directly with us and confirm that you authorized the agent.

Appeals

If we decline to act on your request, you can appeal by emailing info@tradesmosaic.com with "Privacy Appeal" in the subject line and briefly explaining why you disagree. We will respond in writing within 60 days and explain what we decided and why.

If we deny your appeal, you may contact your state Attorney General, such as the Virginia Office of the Attorney General or the Maryland Office of the Attorney General. Our response will tell you how to reach them. California residents may also contact the California Privacy Protection Agency.

No discrimination

We will not deny you service, change the quality of our responses, or treat a seller inquiry or SkillBridge application differently because you exercised a privacy right. We do not offer financial incentives in exchange for personal information.

More information for California residents

In the past 12 months, we have collected the following categories of personal information, from the sources, for the purposes and with the recipients described above:

  • Identifiers, such as name, email address, phone number, IP address and online identifiers. Online identifiers, IP addresses and hashed contact details may be "shared" with advertising platforms.
  • Personal records described in California Civil Code section 1798.80(e), such as name, phone number and employment information. Not sold or shared.
  • Protected characteristics under California or federal law, limited to military or veteran status for SkillBridge applicants. Not sold or shared.
  • Professional or employment-related information, such as company name, trade, business profile details, and SkillBridge trade interest and transition details. Not sold or shared.
  • Internet or other electronic network activity, such as pages viewed and actions on the Site. May be "shared" with advertising platforms.
  • Approximate geolocation derived from IP address. We do not collect precise geolocation. May be "shared" with advertising platforms.
  • Inferences, such as audience membership for advertising. May be "shared" with advertising platforms.

We do not intentionally collect sensitive personal information. If you include it in a message, we use it only to respond to you. We have no actual knowledge of selling or sharing the personal information of anyone under 16. How long we keep each category is explained in "How long we keep information" above.

Visitors outside the United States

The Site is intended for people in the United States. If you visit from another country, your information will be transferred to and processed in the United States, where privacy laws may differ from those where you live. Where required, we use appropriate safeguards for these transfers.

Depending on where you live, you may have the right to access, correct or delete your personal information, to restrict or object to how we use it, to data portability, and to withdraw consent at any time. To exercise these rights, contact us as described in "How to submit a request." You may also complain to your local data protection authority.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the effective date at the top. If we make material changes, we will post a notice on the Site and, where appropriate, let you know by email.

Contact us

If you have questions about this Privacy Policy or want to exercise a privacy right, contact us:

  • Email: info@tradesmosaic.com
  • Phone: 1-866-933-4948 (866-WE-FIX-IT)
  • Mail: Trades Mosaic LLC, Attn: Privacy, 5680 King Centre Drive, Suite 600, Alexandria, VA 22315
  • Online: our contact page

For questions about a SkillBridge application, email skillbridge@tradesmosaic.com or call 571-279-4864.

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